With more than two decades of expertise in the dazzling world of jewellery, Melinda Carey is the powerhouse behind the scenes at Georgini. Fueled by an unyielding passion for style and design, Melinda's journey is like a vibrant tapestry woven with creativity and brand-building magic. Armed with qualifications in Performing Arts and Styling, she leapt into the fashion and design scene during her formative years, getting hands-on experience behind the scenes at Brisbane Fashion Week and the Mercedes Benz Fashion Festival. Her extensive experience in both retail and wholesale within the fashion and jewellery industries has equipped her with a deep understanding of how to cultivate and nurture a brand.
Georgini, a renowned brand synonymous with sophistication, became Melinda's playground. Taking charge in 2021, she's been steering the brand toward new heights of glamour and refinement. Melinda's dedication to brand building is deeply rooted in her respect for both the retailer and the consumer, recognising them as the heartbeat of any extraordinary brand. Her mission at Georgini is crystal clear: to craft moments and memories that linger in the hearts of customers.
Georgini, a renowned brand synonymous with sophistication, became Melinda's playground. Taking charge in 2021, she's been steering the brand toward new heights of glamour and refinement. Melinda's dedication to brand building is deeply rooted in her respect for both the retailer and the consumer, recognising them as the heartbeat of any extraordinary brand. Her mission at Georgini is crystal clear: to craft moments and memories that linger in the hearts of customers.
(Melinda and the Georgini UK Team, 2024)
"We want to be the source of someone's smile today, play a role in the unique gift-giving moments of their lives, and be the sparkle in their eyes when they open a perfectly adorned Georgini Gift box. I envision Georgini as a brand that creates opportunities for joy." Melinda declares, embodying the brand's commitment to weaving happiness into every piece of jewellery.
As the guardian of Georgini's design legacy, Melinda continues to evolve and inspire. Her story is a testament to the transformative power of creativity, revealing that behind every stroke of brilliance lies a narrative waiting to be unveiled. When you explore Georgini, you’re stepping into the heart of Melinda’s design philosophy—a tribute to timeless elegance, contemporary allure, and the boundless possibilities of imagination, all deeply inspired by the lifestyles and landscapes of her Australian homeland. From the vibrant coastlines to the rugged outback, Australia’s natural beauty and laid-back spirit fuel Melinda’s creativity, shaping her vision for each collection. In the enchanting realm where art meets innovation, Melinda Carey, the visionary Creative Director at Georgini, weaves a tapestry infused with passion, creativity, and an unwavering commitment to excellence.
As the guardian of Georgini's design legacy, Melinda continues to evolve and inspire. Her story is a testament to the transformative power of creativity, revealing that behind every stroke of brilliance lies a narrative waiting to be unveiled. When you explore Georgini, you’re stepping into the heart of Melinda’s design philosophy—a tribute to timeless elegance, contemporary allure, and the boundless possibilities of imagination, all deeply inspired by the lifestyles and landscapes of her Australian homeland. From the vibrant coastlines to the rugged outback, Australia’s natural beauty and laid-back spirit fuel Melinda’s creativity, shaping her vision for each collection. In the enchanting realm where art meets innovation, Melinda Carey, the visionary Creative Director at Georgini, weaves a tapestry infused with passion, creativity, and an unwavering commitment to excellence.
